ANIRUDDHA

Case Study

Case Study

RideQuest Moto Travel Booking App

RideQuest Moto Travel Booking App

UI/UX DESIGN

Project Overview

Project Overview

RideQuest is an all-inclusive motorcycle journey application that tackles prevalent issues such as monitoring fellow riders, delivering carnet application aid, presenting tailored suggestions, organizing group excursions, and identifying crucial services. With functions like trip agenda sharing, integrated maps, rental options, locators, and safe payment incorporation, RideQuest elevates the entire motorcycle adventure experience for bikers.

RideQuest is an all-inclusive motorcycle journey application that tackles prevalent issues such as monitoring fellow riders, delivering carnet application aid, presenting tailored suggestions, organizing group excursions, and identifying crucial services. With functions like trip agenda sharing, integrated maps, rental options, locators, and safe payment incorporation, RideQuest elevates the entire motorcycle adventure experience for bikers.

Requirement

Requirement

This project requires the ability to search and book hotels, and find and reserve motorbike and recreational vehicle (RV) leases, present up-to-date cost and accessibility data, deliver tailored suggestions and travel plans,carnet applications and incorporate safe payment methods.

This project requires the ability to search and book hotels, and find and reserve motorbike and recreational vehicle (RV) leases, present up-to-date cost and accessibility data, deliver tailored suggestions and travel plans,carnet applications and incorporate safe payment methods.

Problem

Problem

  • Tracking fellow bikers during group trips

  • Managing carnet application and necessary documents for international travel

  • Ensuring riders don't miss out on attractions and points of interest

  • Helping users locate essential services such as EV charging stations and petrol pumps

Solution

Solution

  • Group connectivity features for real-time communication

  • Carnet application facility for streamlined documentation

  • Motorcycle and RV rental services for flexible travel options

  • Inbuilt maps for easy navigation

  • Locators to find nearby essential services and attractions

My Process

My Process

  • Research: Conduct market research with competitive analysis as shown in figure to understand user needs and preferences, by identifying people's problems through user persona, and gathering insights to inform the design of the app.

  • Storyboarding, User Flows, and Wireframes: Develop a storyboard presenting user needs, user flows and wireframes to establish the app's structure and key features. This helps in identifying the core user journey, essential features, and functionality.

  • Prototyping: Develop interactive prototypes of the app in Figma to test user experience and user interface.

  • User Testing: Conduct usability testing to evaluate the prototype with real users and gather feedback. Iterate on the design based on user feedback.

  • Visual Design: Create a visual design for the app, including typography, color schemes, iconography, and other design elements.

  • Research: Conduct market research with competitive analysis as shown in figure to understand user needs and preferences, by identifying people's problems through user persona, and gathering insights to inform the design of the app.

  • Storyboarding, User Flows, and Wireframes: Develop a storyboard presenting user needs, user flows and wireframes to establish the app's structure and key features. This helps in identifying the core user journey, essential features, and functionality.

  • Prototyping: Develop interactive prototypes of the app in Figma to test user experience and user interface.

  • User Testing: Conduct usability testing to evaluate the prototype with real users and gather feedback. Iterate on the design based on user feedback.

  • Final Design: Create a visual design for the app, including typography, color schemes, iconography, and other design elements.

Competivite analysis
Competivite analysis
Competivite analysis

User Research

User Research : Pain Points

I had in-depth conversations with 20 motorcyclists, such as Moto Riders, Moto -Bloggers, and tourists, and certain viewpoints were reconsidered. It became evident that users had additional requirements beyond the normal riding app.

I had in-depth conversations with 20 motorcyclists, such as Moto Riders, Moto -Bloggers, and tourists, and certain viewpoints were reconsidered. It became evident that users had additional requirements beyond the normal riding app.

Partipant Categorization

Age: 18 - 60

Representing different roles: Vloggers, students, professionals, etc.

Various income levels and financial situations

Finding 1:

Ever 1/2 rider found it hard to find hotels, gas station & food malls.

Finding 2:

60% participants would hire an agent externally, or visit a different government office to apply for Carnet

The primary objectives of these interviews were to:

Gain insights into the riding challenges.

Identify common pain points.

Understand how existing solutions fall short of meeting users' needs.

Finding 3:

50% of participant's did not Own a Motorcycle

Finding 4:

70% Riders find it annoying when redirected to another app.

User Research

Feature Analysis

Feature Analysis

To gain insights into existing solutions, identify gaps, and ensure our app offers unique and superior features within the motorcycle travel domain as attached is conducted feature analysis for ride quest.

To gain insights into existing solutions, identify gaps, and ensure our app offers unique and superior features within the motorcycle travel domain as attached is conducted feature analysis for ride quest.

Competivite analysis
Competivite analysis
Competivite analysis

Focused Personas

Focused Personas

Above Personas were kept in mind to build a user-centric solution that perfectly meets the needs and expectations of not only our riders but also for each person.

Above Personas were kept in mind to build a user-centric solution that perfectly meets the needs and expectations of not only our riders but also for each person.

Empathy Maps

Empathy Maps

Continuing on a journey of getting a deeper understanding of user pain points and needs with personas it was then vital to understand user feelings and emotions to craft the app

Continuing on a journey of getting a deeper understanding of user pain points and needs with personas it was then vital to understand user feelings and emotions to craft the app

StoryBoarding

StoryBoarding

Scenario: Nikhil Sharma is a motorcycle vlogger and finds hard to connect with people for upcoming motorcycle rides.

Scenario: Nikhil Sharma is a motorcycle vlogger and finds hard to connect with people for upcoming motorcycle rides.

Hi I am Nikhil Sharma and I could not find friends for my ride
to the Himalayas

Then he Search for app for him which could connect him with people and finds Ride-Quest App

With Ride- Quest app Nikhil not only finds friends but also completes journey with them successfully

Information Architecture

Information Architecture

After getting clear picture of user expectations and pain points, next step in design process was to come up with information architecture.

After getting clear picture of user expectations and pain points, next step in design process was to come up with information architecture.

Low- Fidelity

Low- Fidelity

After clear picture of user flows and requirement's, next step in design process was to come up with these low fidelity wireframes.

After clear picture of user flows and requirement's, next step in design process was to come up with these low fidelity wireframes.

Usability Testing

Usability Testing

Usability Testing

A brief usability testing of ride quest app was conducted in order to make it user-centric
Usability Report ->

Overwhelming home pgae

The initial landing page felt cluttered and overwhelming for 33.33% (1/3) users, indicating a need for a cleaner design.

Overwhelming home pgae

The initial landing page felt cluttered and overwhelming for 33.33% (1/3) users, indicating a need for a cleaner design.

Overwhelming home pgae

The initial landing page felt cluttered and overwhelming for 33.33% (1/3) users, indicating a need for a cleaner design.

App avalibility

One participant (1/3) suggested making the app available in specific regions, such as the UK and Europe, to cater to a broader user base.

App avalibility

One participant (1/3) suggested making the app available in specific regions, such as the UK and Europe, to cater to a broader user base.

App avalibility

One participant (1/3) suggested making the app available in specific regions, such as the UK and Europe, to cater to a broader user base.

Accessible Nav- Bar

33.33% (1/3) Participant recommended implementing a persistent navigation bar accessible on every page for easier navigation.

Accessible Nav- Bar

33.33% (1/3) Participant recommended implementing a persistent navigation bar accessible on every page for easier navigation.

Accessible Nav- Bar

33.33% (1/3) Participant recommended implementing a persistent navigation bar accessible on every page for easier navigation.

Increase button size

The back button was mentioned as being small and difficult to locate by all 3/3 participants, suggesting an improvement to enhance user navigation.

Increase button size

The back button was mentioned as being small and difficult to locate by all 3/3 participants, suggesting an improvement to enhance user navigation.

Increase button size

The back button was mentioned as being small and difficult to locate by all 3/3 participants, suggesting an improvement to enhance user navigation.

Future Scope

Future Scope

Global Expansion: Extend coverage to more countries, serving motorcycle enthusiasts worldwide.

Environmental Integration: Integrate eco-friendly routes and carbon emissions data for conscious riders.

Wearable Integration: Partner with wearables for enhanced user experience.

Want to work together?

Want to work together?

Feel free to reach out at

Feel free to reach out at

asainkar@gmail.com

asainkar@gmail.com

Home

ON

Home

ON

Home

ON

Create a free website with Framer, the website builder loved by startups, designers and agencies.